Meet The Robots
Making robot vacuum cleaners feel more human.
Hello, human.
Film | Integrated Campaign | Partnerships | Social | Web | Banners
With new competition threatening iRobot for dominance in the robot vacuum cleaner market, the brand needed a way to differentiate itself.
We thought: Rather than fight the competition over features and specs, let’s trade on the unique, emotional connection owners have with their Roombas.
To support the brand's Better Together campaign, we found real Roomba users and showcased them in a magazine-style spread.
Our pitch video positioned iRobot as a maker of the friendly, helpful robots we welcome into our lives.