Private Tasting
Showing Johnnie Walker drinkers how to bring the party home.
Order up.
Video | Events | Packaging | Web | Social Media | Integrated Campaign
Johnnie Walker was losing relevance among a new generation, who preferred craft beer and vodka cocktails to Scotch. The brand had a rich story to tell, but the younger audience wasn’t listening.
We thought: What if we completely updated the way the brand communicated with its audience? We modernized tasting events, created app-based Scotch mastery programs, and offered luxe kits for hosting an exclusive tasting at home.
