Crypto For All
Making crypto accessible to everyone.
Building a brand.
Film/TV | Integrated Campaign | Branding
Voyager was a relative newcomer to the crypto space: a niche player in a growing category, with little awareness among the general public. The brand wanted to stand out. First, they needed to stand for something.
Crypto has the potential to offer everyday people a new way to achieve financial security and freedom. But for many, the space feels intimidating and out of reach; a boys’ club locked away in a backroom subreddit, policed by lingo, jargon, and dank memes.
We thought: Let’s not offer people a secret key to yet another exclusive club. Instead, let’s kick down the doors of the club and invite everyone inside.
For our launch campaign, we showcased the diverse people who make up the Voyager community. We auditioned over 150 crypto traders from all walks of life, narrowing down to a few for the campaign.
We created separate mini-docs for each of our subjects, where they talked about their passions and their experience with crypto. To capture the idea that crypto helps you fund the future you want, we imagined dreamlike videos that visually merged hopes and ambitions with reality.
The films, directed by David M Helman and captured by Andrew Droz Palermo, challenge the status quo of who the typical crypto investor might be, and embody the promise of Crypto For All.
POP
POP
In this dynamic and fluid new world, reality is being built every day by the blockchain community. Art. Music. Entrepreneurship. Whole new ways of living and connecting. We needed a look that was as bold as the world it represented. Vibrant. Alive. Welcoming.
brutalism
brutalism
