New Best Friend
Gronk gets all warm and fuzzy with his new crypto pal.
Beasties.
Film | Social
After we pitched and won Voyager, we hit the ground running. Voyager had partnered with five-time Super Bowl champ Rob Gronkowski and had one shoot day to create social content. That gave us 24 hours to concept, and a week to prep and shoot something.
We thought: What if we paired the loveable Gronk with a dog synonymous with mem, the Shibu Inu, and created the ultimate crypto buddy montage?
Because of a temporary crypto ad ban on social media, we couldn’t rely on paid media to push up the numbers. Any views we got would have to be gotten organically.
2m+ video views with no paid media behind the campaign.
